Truth On Call selects Clickatell to enable SMS-based polling of healthcare professionals


Clickatell, a leading mobile messaging provider, today announced that Truth On Call selected Clickatell’s total messaging solution – global short messaging service (SMS) delivery, 24/7 live support, short code provisioning and easy-to-use APIs, to enable its mobile polling service to healthcare providers.

The San Francisco and New York start-up, Truth On Call, reaches out to pre-screened, verified physicians via SMS with multiple response or open-ended questions posed by industry device or drug manufacturers, the media and government. The industry pays to ask the questions and physicians are paid for their responses and control the number of questions they receive every month.

Truth On Call is an ideal service when range, reach and easy response are needed. Truth On Call’s application, plus Clickatell’s SMS messaging, enables the company to reach a large number of doctors, and other healthcare practitioners, almost instantly. Typical use cases for Truth On Call include a media representative looking for information for an article, or a healthcare organization that needs statistics for outreach during an emergency situation.

Currently, Truth On Call connects with physicians in the United States and the United Kingdom, and growth plans call for the opportunity to expand globally. The company selected Clickatell based on its reach of more than 815 networks in more than 200 countries.

“In the past, healthcare market research was completed via fax, email or phone and could take weeks to complete,” said Rosina Samadani, Ph.D., Founder and President of Truth On Call. “Clickatell’s broad reach gives our service the potential to connect with healthcare professionals across the globe in a matter of minutes and we’re excited at the future growth possibilities of these markets.”

“Truth On Call is revolutionizing the way the healthcare community interacts, opening up a host of new opportunities for this industry to connect with physicians and other healthcare providers in a way that has not been done before. It is exciting to be a part of such a forward-looking innovation that may impact people’s lives directly,” said Pieter de Villiers, Clickatell CEO.

About Clickatell, Inc.

Founded in 2000, Clickatell is a global leader in providing the ability for its customers to alert, interact and transact with their customers, business partners and communities. Utilizing its global footprint, Clickatell can deliver short message services (SMS) through its Clickatell Mobile eXchange (CMX) to nearly every mobile phone user in the world. In addition, with Clickatell Transaction eXchange (CTX), the company is providing the essential link between the mobile consumer and their financial institution through such services as airtime top up. With its ongoing investments, Clickatell is uniting customer communication, community creation and transaction services.

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