Masimo signs Pronto-7™ distribution deal with PSS World Medical

Masimo has announced that PSS World Medical, Inc., a leading national distributor of medical supplies and equipment to office-based physicians, will distribute the new Pronto-7™ – a palm-sized handheld device designed for quick and easy noninvasive spot-checking of total hemoglobin (SpHb®), SpO2, pulse rate, and perfusion index.

Pronto-7 will be available to PSS's U.S. customer base of physicians, skilled nursing and assisted living facilities, home health care and hospice agencies, and other alternate site healthcare providers in all 50 states.

"We consider this product a significant breakthrough in patient management," said John Sasen, Chief Marketing Officer, PSS World Medical.

"We look forward to our relationship with Masimo introducing transformational offerings to our caregivers," added Eddie Dienes, President, PSS World Medical.

Masimo Pronto-7 has received notable industry accolades, including the 2011 GOLD Medical Design Excellence Award,2011 TechAmerica High-Tech Innovation Award, and the 2011 iF Product Design Award.

The Pronto-7 offers a breakthrough solution for measuring hemoglobin in less than one minute – without the needles, risk of blood contamination, hazardous medical waste, and patient discomfort associated with traditional blood tests. With dimensions of just 13 cm x 7.2 cm x 2.5 cm (5.1" x 2.8" x 1") and weight of 296 grams (10.5 ounces), the palm-sized Pronto-7 puts the power of noninvasive hemoglobin spot-check testing, along with SpO2, pulse rate, and perfusion index, into any clinician's hands. The device's embedded 802.11 b/g and Bluetooth communication capability enables wireless printing or emailing of test results. Future upgrades will allow for wireless transmission to electronic health record (EHR) systems.

Masimo President of World Wide Sales, Marketing and Clinical Research, Jon Coleman, said: "PSS has a great reputation for bringing leading-edge medical technology to its customers. With the full market release of our breakthrough noninvasive hemoglobin monitoring products, we can leverage the sales footprint and customer relationships of PSS's professional field sales team to drive awareness of noninvasive hemoglobin technology and how doctors can use it to revolutionize their medical practices."

About PSS World Medical, Inc.

PSS World Medical, Inc. markets and distributes medical products and services to front-line caregivers throughout the United States. With more than $1.5 billion in annual revenues and 4,000 team members, PSS is a leader in the markets it serves with innovative approaches to customer service and operational excellence. Its stated purpose is to strengthen the clinical success and financial health of caregivers by helping to solve their biggest problems.  The Company is focused to accelerate growth in four markets - Physician, Laboratory, Dispensing, and Home Care & Hospice – with products and solutions that deliver high quality, cost effective, and convenient patient care.

About Masimo

Masimo is the global leader in innovative noninvasive monitoring technologies that significantly improve patient care—helping solve "unsolvable" problems. In 1995, the company debuted Measure-Through Motion and Low Perfusion pulse oximetry, known as Masimo SET®, which virtually eliminated false alarms and increased pulse oximetry's ability to detect life-threatening events. More than 100 independent and objective studies demonstrate Masimo SET provides the most reliable SpO2 and pulse rate measurements even under the most challenging clinical conditions, including patient motion and low peripheral perfusion. In 2005, Masimo introduced rainbow SET® Pulse CO-Oximetry™ technology, allowing noninvasive and continuous monitoring of blood constituents that previously required invasive procedures, including total hemoglobin (SpHb®), oxygen content (SpOC™), carboxyhemoglobin (SpCO®), methemoglobin (SpMet®), and Pleth Variability Index (PVI®), in addition to SpO2, pulse rate, and perfusion index (PI). In 2008, the company introduced Masimo Patient SafetyNet™, a remote monitoring and wireless clinician notification system designed to help hospitals avoid preventable deaths and injuries associated with failure to rescue events. In 2009, Masimo introduced rainbow Acoustic Monitoring™, the first-ever noninvasive and continuous monitoring of acoustic respiration rate (RRa™). Masimo's rainbow SET technology platform offers a breakthrough in patient safety by helping clinicians detect life-threatening conditions and helping guide treatment options. In 2010, Masimo acquired SEDLine®, a pioneer in the development of innovative brain function monitoring technology and devices. Masimo SET and Masimo rainbow SET technologies can also be found in over 100 multiparameter patient monitors from over 50 medical device manufacturers around the world. Founded in 1989, Masimo has the mission of "Improving Patient Outcome and Reducing Cost of Care … by Taking Noninvasive Monitoring to New Sites and Applications®." Additional information about Masimo and its products may be found at

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