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Virginia health system to offer virtual consultations

Starting in October, virtual medical consultations will become a reality for patients served by physicians within the network of Sentara Healthcare, which operates more than 100 sites in Virginia. Sunrise, Fla.-based MDLIVE will provide the virtual-consult technology, and Sentara will take an equity stake in the privately held telehealth firm.

Sentara employees and members of certain Optima Health insurance plans will also receive the service as an additional benefit over the course of 2013.

Sentara officials said deployment of the secure, real-time platform will increase its patient capacity as more than one million uninsured Virginia residents gain access to health insurance in 2014 through provisions of the Affordable Care Act.

“Healthcare is changing due to a variety of factors, including advances in digital technology, physician shortages, increased access to insurance and high deductible plans, decreased reimbursement and patient population management needs,” said Sentara CEO David Bernd. “This collaboration expands access to care to hundreds of thousands of residents in our core and neighboring markets as well as offers them an alternate delivery option."

Bernd added that Sentara's equity stake in MDLIVE means the health system becomes "not just another client, but rather a partner focused on paving the way for future advances in virtual healthcare delivery." Patients will be able to use the MDLIVE virtual consult platform to consult directly with a licensed Sentara or partner physician who can diagnose low-acuity illnesses such as allergies or a urinary tract infection and provide care as appropriate, including prescriptions, said Sentara officials.

Patients with more serious conditions will be directed to the nearest immediate care facility as appropriate. Should a prescription be necessary, MDLIVE’s connection to more than 60,000 pharmacies enables electronic transmission of a prescription to the pharmacy of choice.

“The marriage of MDLIVE’s state-of-the-art virtual consult platform with high quality care provided by Sentara Healthcare’s established regional network of physicians, hospitals and other facilities is unprecedented in its scope and reach," said Randy Parker, CEO of MDLIVE.

Former Apple CEO John Sculley, who sits on the MDLIVE board, added that, "at a transformational moment in healthcare driven by the demand for quality care and access and the capabilities of new technologies," the Sentara deal "sets the stage for expanding access to new modes of healthcare delivery that can benefit patients, the healthcare industry and the nation."

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