Rethinking patients' outlook on vein health


A coalition intent on “rethink[ing] varicose veins” has welcomed yet another organization into its activist ranks.

The Society of Interventional Radiology (SRI) — an international group comprised of physicians, scientists and other allied health professionals — joined the Rethink Varicose Veins alliance to aid in the broadening of public awareness regarding the risks of varicose veins and chronic venous insufficiency. 

"Becoming part of this wide-reaching initiative supports the Society of Interventional Radiology's mission to improve public health through advances in minimally invasive medicine," said SIR President Marshall E. Hicks, MD, FSIR, in a news release. "The contributions of interventional radiologists — doctors who are specially trained in performing minimally invasive treatments using imaging guidance, and experts in the treatment of venous insufficiency — to this kind of outreach program are invaluable.”

"SIR is committed to developing and maintaining the highest standards of excellence in patient care. Together with the other societies involved, we are pleased to be a part of this campaign to alert the public to the dangers of varicose veins and venous disease," Hicks added.

The Rethink campaign uses various tactics to promote the many aspects of vein health. Web portal access allows patients to search for area vein specialists; the site also provides digital self-assessment materials and questionnaires to be considered in conjunction with clinical appraisal.

According to the coalition, more than 30 million Americans suffer from venous disease, but only 1.9 million pursue treatment for their condition. As such, it’s imperative for physicians and healthcare associates to educate patients about certain therapies and alleviants, the alliance contests.

“As a healthcare professional, you play a critical role in educating patients about venous disease and recommending screening and, when appropriate, treatment,” the Rethink mission remarks on behalf of the provider’s role as educator. “Empower your patients with information about varicose veins and CVI, including screening, diagnosis and treatment options available to them.”

Other participating organizations in the coalition alongside the recently aquisitioned SIR include the American College of Phlebology, American Podiatric Medical Association, American Venous Forum, Society for Vascular Medicine, Society for Vascular Surgery and the Society for Vascular Ultrasound.

Click here for the Rethink provider toolkit, complete with e-flyers, banner ads and other educational material that can be shared with patients. Qualified doctors can also inquire about inclusion into the Physician Locator at the Rethink Health Professionals main page.